Senior Analyst - Web Analytics CX

Company: OneMagnify
Location: Dearborn
Posted on: March 23, 2020

Job Description:

The Senior Analyst --- Web Analytics will be responsible for delivering analytics and insights for enterprise websites across various domains --- Brand, Owner etc. This individual will have a strong understanding of the role of the website within the holistic CX journey, while also considering other online and offline channels. This role will be both analytical and strategic in nature to optimize the user experience for best-in-class websites. This individual will be a key member of the Site Analytics team, working with the marketing business owners and agency partners to help them optimize interactive marketing strategies on the website. This individual will work across site domains, setup robust measurement plans for site KPIs, analyze and prepare insights and work with the Site Analytics manager to propose recommendations and present insights to the marketing business. The ideal candidate for this position will be a self-starter, have a combination of strong analytical, problem solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations . Success in this role greatly depends on his/her ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization. --- JOB RESPONSIBILITIES Exhibit a strong analytics, strategy and storytelling background Experience creating PowerPoint decks that tell a cohesive story Engage with business and influence their strategic decisions based on analytics insights Project Manage the analytics requests for the assigned domain and work with business to prioritize incoming requests Become an expert on the assigned .com domain and the user experience on the site, and make recommendations for test & learns Setup analytics dashboards to track metrics and trends on site behavior KPIs Analyze the behavioral data [Adobe Analytics] on the brand sites as well as transactional pages on an e-commerce platform, and manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports report on an established cadence --- weekly / monthly Conduct deeper analysis on pathing across web pages and provide insights to help business with strategic planning Work with agency partners on website tagging strategy and align tagging to analytics KPIs Ability to integrate Adobe Audience Manger (AAM) audiences into Adobe Analytics and conduct meaningful analysis on the various audience segments Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking Conduct post campaign measurement of site actions Conduct analysis by combining online and offline data sources Seek opportunities to improve the reporting processes, data collection and delivery methods EXPERIENCE & SKILLS Good understanding of Adobe Analytics and ability to independently aggregate metrics, pull reports and setup dashboards as needed to develop a strategy Basic knowledge of Adobe Target and Audience Manager relative to their integration with Adobe Analytics Deep understanding of user behaviors on an automotive OEM website Ability to exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context Excellent written and verbal communication skills Must be able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities Digital marketing campaign experience preferred but not required Minimum 4 years experience of Web Analytics, CX, UI/UX or combined Required bachelor---s degree in Business, Marketing, Communications, Statistics or related areas OneMagnify is an Equal Opportunity Employer. OneMagnify powers business performance for its clients with actionable analytics, compelling marketing communications through brand strategy, and technology solutions for companies here and around the world. We think that---s pretty cool, making us an exciting place to work. But there is so much more to this employee-centric company. For example, it---s all the fun and important things we do---like our charitable giving team program, summer poker walks, quarterly cake day and, of course, the creative client solutions we deliver daily. It all stems from a culture of caring---for each other, our clients and the world around us.

Keywords: OneMagnify, Dearborn , Senior Analyst - Web Analytics CX, Professions , Dearborn, Michigan