REMOTE Digital Marketing Specialist
Company: The Auto Club Group
Location: Dearborn
Posted on: January 27, 2023
|
|
Job Description:
REMOTE Digital Marketing Specialist - ( 220002UZ
)**Description**The Auto Club Group (ACG) provides membership,
travel, insurance, and financial service offerings to approximately
13 million members and customers across 14 states and 2 U.S.
territories through AAA, Meemic, and Fremont brands. ACG belongs to
the national AAA federation and is the second largest AAA club in
North America.**Primary Duties and Responsibilities:**Participates
in the planning, development and implementation of digital
marketing programs or projects which may include paid search,
targeted/non-targeted display, online remarketing and assisting
with email programs in support of Auto Club Group (ACG) marketing
goals and objectives. Consults with line of business managers to
support business needs and plans digital testing and campaigns
based on market intelligence, previous test and campaign results
and industry best practices. Looks for opportunities to develop and
improve infrastructure to introduce and maintain industry-leading
programs. Develops campaign plans and works with vendors and
Procurement to determine pricing and coordinate ad placement.
Provides project management oversight to drive desired results and
ensure campaign is executed in accordance with budgetary
guidelines. Monitors metrics in order to assess effectiveness of
campaigns and recommends changes, such as addition or removal of
vendor.Collaborates with internal staff and external vendors to
integrate and maintain all tracking codes, tags, etc. required to
track and evaluate digital activities. Includes ongoing QA review
and identification of coding/tagging issues and coordination
between internal e-Commerce team and external Display Ad vendors to
implement corrected parameters. Coordinates and enhances ACG's
digital support infrastructure including collaboration with
external display and search vendors to match and import ACG product
and customer data into the targeting algorithms and enhancing
online insurance tracking.Participates in annual marketing plan and
budget development and manages all associated expenditures. Tracks
actual and forecast spending, identifies potential variances and
processes purchase requisitions and invoices associated with the
digital activities.Designs and maintains succinct management
reports of digital marketing results and trends, including key
findings, interpretation and implications for marketing strategies
and tactics. Develops presentation materials to communicate
findings to all levels of management.Maintains and applies
knowledge of current and emerging digital marketing tools,
technologies and analytics. Monitors evolving trends within
electronic marketing and educates marketing management on best
practices. Ensures compliance with applicable marketing related
laws, regulations, company policies and guidelines.Manages
multiple, concurrent projects in a fast-paced, cross-functional
environment.**Preferred Qualifications:**+ Paid search, online
display and email execution and analysis experience in a multiple,
diverse product environment.+ Project management in a
cross-functional environment.+ Knowledge of Auto Club Group (ACG)
products, services and marketing channels.+ CRM experience with SEM
campaigns+ Proven experience with bidg management tools (e.g.,
Marin, Kenshoo, etc.)+ Google AdWords Certification+ Bing Ad Center
Certification**Work Environment:**Works in a temperature controlled
office environment.**Qualifications****Required
Qualifications:**Education:Bachelor degree in Marketing,
Advertising, Business Administration, Computer Science or a related
field.Experience:+ Identifying, analyzing and resolving moderately
complex business problems+ Prioritizing and managing multiple,
diverse projects in a fast-paced environment+ Paid search, online
display and email campaign development and management+ Digital
tracking and analysis+ Developing and executing comprehensive
digital testingKnowledge and Skills:+ Marketing related laws and
regulations+ Direct marketing program execution+ Digital marketing
principles and their applications+ Best practice tracking processes
and technologies+ Data mining and statistical models and procedures
(e.g., profiling, regression, clustering)+ Managing multiple,
concurrent projects in a fast-paced environment+ Analyzing,
summarizing and communicating marketing results, trends and
recommendations+ Translating analyses into effective marketing
strategies and tactics+ Developing and presenting marketing reports
and recommendations to all levels of management+ Working
effectively in a cross-functional environment+ Communicating
effectively with others in a work environment+ Strong project
management skills. Microsoft Project experience a plus.+ Strong
communication, interpersonal and teamwork skills.+ Strong Microsoft
Office skills, including Excel, Access and PowerPoint.The Auto Club
Group offers a competitive compensation and benefits packages
including a base salary with performance based incentives;
medical/dental/vision insurance, 401(k), generous time off, a
complimentary AAA Membership and much more!Total Compensation
Overview:+ The Digital Marketing Specialist will earn a competitive
salary of $70,000.00 to $90,000 annually with annual bonus
potential based on performance.+ Excellent and comprehensive
benefits packages are just another reason to work for the Auto Club
Group. Benefits include:+ 401k Match+ Medical+ Dental+ Vision+ PTO+
Paid Holidays+ Tuition Reimbursement_Important Note:__ACG's
Compensation philosophy is to provide a market-competitive
structure of fair, equitable and performance-based pay to attract
and retain excellent talent that will enable ACG to meet its short
and long-term goals. ACG utilizes a geographic pay differential as
part of the base salary compensation program. Pay ranges outlined
in this posting are based on the various ranges within the
geographic areas which ACG operates. Salary at time of offer is
determined based on these and other factors as associated with the
job and job level.__The above statements describe the principle and
essential functions, but not all functions that may be inherent in
the job. This job requires the ability to perform duties contained
in the job description for this position, including, but not
limited to, the above requirements. Reasonable accommodations will
be made for otherwise qualified applicants, as needed, to enable
them to fulfil these requirements.__The Auto Club Group, and all of
its affiliated companies, is an equal opportunity/affirmative
action employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, gender identity, sexual orientation, national
origin, disability or protected veteran status._**Primary
Location** : United States-MI-Dearborn**Work Locations** :MI-Admin
Office Building (AOB)1 Auto Club DriveDearborn 48126**Job** :
Marketing**Organization** : Brand/Marketing**Schedule** :
Full-time**Shift** : Day**Employee Status** : Regular**Job Type** :
Regular**Job Level** : Individual Contributor**Travel** : No**Job
Posting** : Jan 13, 2023, 10:11:53 AM**Req ID:** 220002UZ
Keywords: The Auto Club Group, Dearborn , REMOTE Digital Marketing Specialist, Other , Dearborn, Michigan
Click
here to apply!
|