REMOTE Digital Marketing Specialist

Company: The Auto Club Group
Location: Dearborn
Posted on: January 27, 2023

Job Description:

REMOTE Digital Marketing Specialist - ( 220002UZ )**Description**The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 13 million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.**Primary Duties and Responsibilities:**Participates in the planning, development and implementation of digital marketing programs or projects which may include paid search, targeted/non-targeted display, online remarketing and assisting with email programs in support of Auto Club Group (ACG) marketing goals and objectives. Consults with line of business managers to support business needs and plans digital testing and campaigns based on market intelligence, previous test and campaign results and industry best practices. Looks for opportunities to develop and improve infrastructure to introduce and maintain industry-leading programs. Develops campaign plans and works with vendors and Procurement to determine pricing and coordinate ad placement. Provides project management oversight to drive desired results and ensure campaign is executed in accordance with budgetary guidelines. Monitors metrics in order to assess effectiveness of campaigns and recommends changes, such as addition or removal of vendor.Collaborates with internal staff and external vendors to integrate and maintain all tracking codes, tags, etc. required to track and evaluate digital activities. Includes ongoing QA review and identification of coding/tagging issues and coordination between internal e-Commerce team and external Display Ad vendors to implement corrected parameters. Coordinates and enhances ACG's digital support infrastructure including collaboration with external display and search vendors to match and import ACG product and customer data into the targeting algorithms and enhancing online insurance tracking.Participates in annual marketing plan and budget development and manages all associated expenditures. Tracks actual and forecast spending, identifies potential variances and processes purchase requisitions and invoices associated with the digital activities.Designs and maintains succinct management reports of digital marketing results and trends, including key findings, interpretation and implications for marketing strategies and tactics. Develops presentation materials to communicate findings to all levels of management.Maintains and applies knowledge of current and emerging digital marketing tools, technologies and analytics. Monitors evolving trends within electronic marketing and educates marketing management on best practices. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.Manages multiple, concurrent projects in a fast-paced, cross-functional environment.**Preferred Qualifications:**+ Paid search, online display and email execution and analysis experience in a multiple, diverse product environment.+ Project management in a cross-functional environment.+ Knowledge of Auto Club Group (ACG) products, services and marketing channels.+ CRM experience with SEM campaigns+ Proven experience with bidg management tools (e.g., Marin, Kenshoo, etc.)+ Google AdWords Certification+ Bing Ad Center Certification**Work Environment:**Works in a temperature controlled office environment.**Qualifications****Required Qualifications:**Education:Bachelor degree in Marketing, Advertising, Business Administration, Computer Science or a related field.Experience:+ Identifying, analyzing and resolving moderately complex business problems+ Prioritizing and managing multiple, diverse projects in a fast-paced environment+ Paid search, online display and email campaign development and management+ Digital tracking and analysis+ Developing and executing comprehensive digital testingKnowledge and Skills:+ Marketing related laws and regulations+ Direct marketing program execution+ Digital marketing principles and their applications+ Best practice tracking processes and technologies+ Data mining and statistical models and procedures (e.g., profiling, regression, clustering)+ Managing multiple, concurrent projects in a fast-paced environment+ Analyzing, summarizing and communicating marketing results, trends and recommendations+ Translating analyses into effective marketing strategies and tactics+ Developing and presenting marketing reports and recommendations to all levels of management+ Working effectively in a cross-functional environment+ Communicating effectively with others in a work environment+ Strong project management skills. Microsoft Project experience a plus.+ Strong communication, interpersonal and teamwork skills.+ Strong Microsoft Office skills, including Excel, Access and PowerPoint.The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!Total Compensation Overview:+ The Digital Marketing Specialist will earn a competitive salary of $70,000.00 to $90,000 annually with annual bonus potential based on performance.+ Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include:+ 401k Match+ Medical+ Dental+ Vision+ PTO+ Paid Holidays+ Tuition Reimbursement_Important Note:__ACG's Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.__The above statements describe the principle and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements.__The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status._**Primary Location** : United States-MI-Dearborn**Work Locations** :MI-Admin Office Building (AOB)1 Auto Club DriveDearborn 48126**Job** : Marketing**Organization** : Brand/Marketing**Schedule** : Full-time**Shift** : Day**Employee Status** : Regular**Job Type** : Regular**Job Level** : Individual Contributor**Travel** : No**Job Posting** : Jan 13, 2023, 10:11:53 AM**Req ID:** 220002UZ

Keywords: The Auto Club Group, Dearborn , REMOTE Digital Marketing Specialist, Other , Dearborn, Michigan