Paid Search Strategist

Company: Campbell Ewald
Location: Dearborn
Posted on: November 22, 2021

Job Description:

At Campbell Ewald, we believe the things that make us different, make us better. We focus on creating a culture of belonging with a commitment to learning, growth and anti-racism. We're a diverse bunch of thinkers and makers-curious, fun, passionate, and obsessed with helping our clients, ourselves and each other thrive. But don't just take our word for it. We were named one of the Ad Age Best Places to Work for 2021. And while we appreciate the industry nod, what's more important is that we're impacting culture. Sound interesting? We hope you'll join us We have a Paid Search Strategist position open Have an opinion on the recently announced depreciation of BMM? Have a love/hate relationship with auction insights reports? Get unusually excited by shifting bid strategy ROAS targets? This is the right position for you The Paid Search Strategist works with the rest of the C-E performance media team to deliver the highest quality paid search activation possible. You'll work with the team and your clients to continuously optimize and improve campaign performance, and innovate our search activations. This position will work on both traditional PPC campaigns as well as app campaigns. Key Responsibilities: Planning, both annual and campaign specific Identify and develop opportunities aligned with client's performance goals, working with the Paid Search Lead. Drive keyword and audience discovery, finding efficient and growth opportunities. Discover and research new partner opportunities and methods for reaching client objectives. Regular Management of campaigns Steward search investments (pacing, budgeting) Routine optimization, including keyword and audience management Copy and ad extension testing and optimization Regular auditing and revisiting of overall approach Testing, Reporting and Analyzing Working with the Lead, develop and launch tests and experiments on a regular cadence. Actively work with the analytics team to ensure reporting is accurate. Develop strong insights that turn data points into real, actionable commentary. Qualifications 2 years of experience in paid search Strong analytical skills and a working knowledge of Excel Experience in insight development and reporting/analytics Up to date with the latest trends in paid search Excellent listening, written, and verbal communication Good presentation and project management skills Research show that women and underrepresented groups only apply to jobs only if they feel they meet 100% of the qualifications. Campbell Ewald encourages you to break that statistic and apply. No one ever meets all of the qualifications. We look forward to your application. Benefits We focus on supporting you in a variety of ways Extensive health benefits for you, your immediate family including your domestic partner. This includes medical insurance, dental insurance, vision insurance, short-term and long-term disability insurance, life insurance, dependent care FSA, healthcare FSA, and health savings account are available Flexible paid-time-off policy called (Me)TO, which covers any type of time off needed with no maximum allowance needed to worry about each year. Take what you need, when you need it. (such as holiday, sick, and vacation) Minimum of 6-weeks paid time off for new moms and dads including for births, adoptions, or foster parenting Mental health support services including access to Talkspace, meditation and yoga classes, and access to free professional counseling for you and your immediate family Pet health insurance for your furry family members A variety of employee resource groups (ERGs) are available that can support your need to connect with others who have similar dimensions of diversity and experiences Employees are asked to commit nearly 100 hours per year to Growth Time for a variety of training and development opportunities that encourage you to reach your goals, learn and expand your professional skills and personal growth An environment that empowers you to unleash your superpowers It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

Keywords: Campbell Ewald, Dearborn , Paid Search Strategist, Other , Dearborn, Michigan