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US Digital Web Strategy Lead - Remote

Company: Ford Motor Company
Location: Dearborn
Posted on: September 24, 2022

Job Description:

At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow's transportation.



As Ford continues to build a world-class Marketing organization, we are seeking a U.S. Digital Web Strategy Lead to lead a team of storytellers who are passionate about the impact of content on the customer experience. Partnering across U.S. Marketing, the Digital Web Strategy Lead will distill brand, campaign and nameplate message house and playbooks to the appropriate content activation strategy across U.S. Digital web. The ideal candidate will be an ambitious problem solver and results-oriented, managing a significant editorial calendar across Ford.com and advising Lincoln.com.



You will develop the strategic vision for brand and campaign storytelling across digital properties with a primary focus on Ford.com, ensuring brand consistency in tonality and establishing playbooks for segment/nameplate content teams to follow. You will guide a team of creative and content strategists in following these set standards to promote a consistent brand voice across segments/nameplates.



We are looking to build a diverse team that brings together multiple backgrounds and experiences. Diversity of thought is critical to ensure we position Ford for success now, near, and far. Success will require a mix of talent that collectively understands the customer (as people), dealers, service, credit, marketing & sales, product development, etc.




What you'll be able to do:


  • Drive the website content vision and establish cross segment/nameplate playbooks, working in a cross-functional capacity to identify and build on content opportunities across the ecosystem (Web, Mobile App, Tiers 1-3)
  • Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting micro-experiences across the customer journey
  • Partner with GDIA to identify and define clear and measurable critical metrics - continually testing and optimizing content for performance against established OKRs
  • Responsible for the cascading of reporting to US Marketing team members and leadership, sharing insights with Global Digital teams
  • Identify site audience and content strategies for targeted experiences within the brand sites (primary support across Owner and Prospect audience)
  • Responsible for content optimization on .com, including A/B and multi-variant testing
  • Responsible for leading a significant agency scope, including SEO authoring/tagging approach, content strategy, creation and optimization
  • Responsible for the Model Year Changeover process across Ford.com and Lincoln.com
  • Provide regional business requirements and roadmap prioritization to Global Digital teams, based on US priorities
  • Digital lead for developing connected customer journeys in partnership with Integrated Marketing, Media, CRM
  • Manage a significant budget for content strategy and creation, including Portable Data Model team management, CGI renderings and vehicle lifecycle content (reveal, launches and MYCO)
  • Manage agency/partner project execution of editorial calendar and optimization strategies, acting as the voice of the customer throughout the creative process
  • Identify non-automotive and automotive digital trends and innovations and develop use case opportunities
  • Be a strong people leader and problem solver, guiding a team through change and transformation with an eye on talent development, capability building and culture
  • Prepare executive level presentations and communications to gain alignment on the Ford.com Re-imagine strategy and executional plans



    The minimum requirements we seek:

    • Bachelor's degree
    • 8+ years of experience developing digital-based experiences, brand marketing and/or content strategy
    • 8+ years of experience across ad-tech, SEO, web technologies/platforms, analytics suites
    • 5+ years in a leadership role including managing large scopes of work and budget management experience



      Our preferred requirements:

      • Master's degree
      • Significant experience in developing testing scenarios, implementing and optimizing
      • Experience integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer
      • Business analysis and process mapping, requirements (user stories/acceptance criteria), and validation/test script development
      • Detailed understanding of the automotive industry, with experience in partnering with digital retailing and dealer solutions
      • Ability to understand existing business processes, reasons why they exist and build a roadmap for changing and modernizing to meet current customer demands
      • A passion for digital customer experience and providing solutions in service and across the customer lifecycle
      • Excellent communication skills with proven track record to lead and encourage teams



        What you'll receive in return:

        As part of the Ford family, you'll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more. You'll also experience exciting opportunities for professional and personal growth and recognition.



        If you have what it takes to help us redefine the future of mobility, we'd love to have you join us.



        Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.



        We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.



        For information on Ford's salary and benefits, please visit: https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2022-benefits-and-comp-LL5-sal-plan-1.pdf



        At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.

Keywords: Ford Motor Company, Dearborn , US Digital Web Strategy Lead - Remote, IT / Software / Systems , Dearborn, Michigan

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