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Marketing Support Manager

Company: MarketSource Inc.
Location: Dearborn
Posted on: September 17, 2022

Job Description:

Marketing Support Manager
MarketSource Inc., an Allegis Group Company, develops and delivers innovative managed sales solutions for enterprise customers. MarketSource provides the unique skills and expertise to integrate brand-centric managed sales programs in the Automotive, Information Technology, Telecommunications, and Manufacturing industries in Business-to-Business (B2B) and Retail models.
Founded in 1975, MarketSource, Inc. became a subsidiary of Allegis Group, Inc. in 2004. Our Company's culture centers on our core values: Open Communication, Relationships, Serving Others, and Work Ethic.
MarketSource clients rely on the innovative managed sales solutions that our vertical-specific, subject matter experts develop and deliver. Our team members thrive in a welcoming atmosphere of diversity, inclusion, and exemplary corporate practices.

The Marketing Support Manager (MSM) will work closely with the existing Ford Tech Placement marketing team. The Market Support Manager will deliver high quality, complex and timely materials, work products, reports and presentations to support various marketing initiatives. The MSM will work closely with the Program Management to assist with the development, implementation, and ongoing marketing support to achieve the program goals.
Essential Job Functions:

  • Creating marketing tools for the Tech Placement Specialists to use at events
  • Producing marketing templates, email drafts, and program emails for team use daily and as needed
  • Developing and producing program print materials, including fliers and posters
  • Assist with the development and implementation of email nurturing campaigns and marketing activities for specific and/or special events for current and future needs
  • Track, report and monitor results of marketing activities
  • Monitor and measure the effectiveness of communication through digital analytics
  • Provide analytical support of actual results against budget and feasibility of proposed business strategies
  • Create content using Canva and Adobe Suite
  • Writing and producing copy for print and digital channels and email campaigns
  • Utilizing email marketing platforms including Pardot, Salesloft, GetResponse and Bit.ly
  • Creating and maintaining documentation for training purposes as required
  • Analyzing web-site click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
  • Identifying new markets and creating a plan to enter markets
  • Partnering with product development teams to estimate product demand Required Knowledge, Skills, and Abilities:
    • Must have accomplished copywriting skills (samples highly encouraged for consideration)
    • Must have working knowledge of various email marketing platforms identified above
    • Experience working within the Salesforce.com platform, marketing automation
    • Demonstrated digital design skills and experience
    • Requires ability to juggle and prioritize multiple projects simultaneously and be comfortable dealing with changing priorities and timelines
    • Must be able to understand data and transform it into analytics, often in the absence of documentation, through data profiling, interviews, and reverse-engineering
    • Must be a motivated self-starter who can work independently, but also seek out opportunities to work collaboratively with others
    • Must have hands-on experience designing and implementing new materials and campaigns
    • Must have excellent written and verbal communication skills and experience working directly with senior business leaders to understand objectives and articulate the value of business intelligence solutions
    • Requires ability to interact with User Community to gather requirements and transform it into requirement documentJob Requirements:
      • Bachelor's degree in Marketing or Business or equivalent work experience
      • Minimum 3+ years of relevant marketing experience
      • Proficiency with various marketing tools including Pardot, Salesloft, GetResponse, Canva, Adobe Suite
      • Proficiency with MS Word, Excel & PowerPoint
      • Experience with marketing automation and digital design

        MarketSource is an Equal Opportunity Employer

Keywords: MarketSource Inc., Dearborn , Marketing Support Manager, Executive , Dearborn, Michigan

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