Connections Manager, Performance Content

Company: VMLY&R
Location: Dearborn
Posted on: November 18, 2021

Job Description:

DescriptionPosition at VMLY&RAt VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking harnessing creativity, technology and culture to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of peoples lives, to drive value for our clients and, in the best of cases, to impact the world.The VMLY&R Discoverability Team drives the visibility and performance of digital content to connect brands with purpose and results. Connections Managers in the Performance Content group are passionate and well-versed in planning, writing and managing digital content, especially for ecommerce solutions. Collaborating with organic search teammates, they strike an effective balance between writing for both humans and search engines.ResponsibilitiesWriting, editing and optimizing content, such as Amazon product detail pages, ecommerce landing pages, articles, blog posts and webpagesConducting research and effectively forms strategic content recommendations based on organic search, audience and business insightsDocumenting client history, processes, case studies and major initiativesDeveloping and delivering effective and persuasive presentationsExpanding our global clients knowledge, consulting on the strategy, implementation and use of content, as well as the importance of search optimizationKeeping VMLY&R at the forefront of the industry, proactively exploring and sharing the latest content innovations, best practices, trends and toolsAs part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.Required SkillsProfessional, proactive and effective communication skillsOutstanding writing and presentation skillsAttention to detail and eye for accuracyAbility to collaborate with other disciplines and teamsAbility to manage and prioritize multiple clients and projectsAbility to accept feedback with a willingness to learn and growStrategic problem-solving skills and a love for content challengesStrong understanding of ecommerce content best practices is preferredKnowledge of the Associated Press (AP) Stylebook is a plusRequired ExperienceAt least 2 to 3 years of relevant experience in an agency settingBachelors degree in Marketing, Advertising, Journalism or relevant communications fieldExperience in professional digital copywriting, content strategy or content optimization is preferredExperience teaching, mentoring, reviewing and delegating work is a plusPlease be prepared to share a few relevant writing samplesVMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: VMLY&R, Dearborn , Connections Manager, Performance Content, Executive , Dearborn, Michigan