Direct Marketing Manager; Requisition #4044
Company: Renewal by Andersen
Location: Wixom
Posted on: April 18, 2024
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Job Description:
Job Details
ANDERSEN CORPORATION SUMMARY:
We're focused on bringing more light into people's lives by helping
them create healthier, happier spaces to build memories and do what
they love. This applies to our team, too. By celebrating our
differences and embracing a positive work-life balance, we are
recognized as a Yellow Ribbon company, one of Forbes Magazine's
2021 "America's Best Large Employers" and a "Best Employer for
Diversity." As a 2021 Energy Star Partner of the Year, Andersen is
also committed to environmental health and sustainability. No
matter your role, you'll have the opportunity to make a
difference.
SUMMARY: The purpose of this position is to cost effectively drive
non-media lead generation and local awareness through the local
Direct Marketing Programs (Canvassing) while managing to a set
spend and lead budget.
PRIMARY RESPONSIBILITIES:
Manages a team of Direct Marketing Associates (canvassers) with a
direct hands-on approach, provides motivation and coaching to help
team reach daily, weekly and monthly goals.
Recruits, hires, train Direct Marketing Associates (DMA) through
cost effective recruiting tools including partnering with Talent
Acquisition team when appropriate.
Oversees all DMA field activities, including in field & office
training, role playing, daily meetings, field supervision and
motivating team members.
Create and develop the culture of the local Proximity Marketing
team, through personal role modeling desired behaviors and
techniques with a heavy focus on role playing company
methodology.
Monitors and coaches every team member in the field to ensure they
are following proper procedures, scripts and customer service
guidelines
In partnership with Marketing leadership team, creates annual
budget with the sole purpose of generating qualified leads and
appointments through proximity marketing efforts.
Administrative tasks include: coordinating canvass logistics with
mapping and tracking using company software and apps, permit
logistics, script and flyer maintenance, verifying / validating
leads gathered during each shift.
Provides information to managers, general managers, sales managers,
and subordinates on neighborhoods and cities where Renewal by
Andersen's products and services can be demonstrated with the
intent of generating qualified leads and appointments.
QUALIFICATIONS AND SKILLS:
Demonstrated Analytic skills
Demonstrated ability in Microsoft Office programs
Ability to think strategically, with strong project management
skills, including attention to detail
Ability to self manage resources (time and budget) to achieve
objectives
Ability to analyze effectiveness of proximity marketing program
Ability to analyze effectiveness of Direct Marketing Assts
MUST HAVE QUALIFICATIONS:
Ability to walk up to 3 miles a day.
High School diploma, College degree preferred or equivalent work
experience.
Requires 3+ years of experience in management experience in
canvassing / face to face marketing
Valid Driver's license with a clean driving record
Excellent training and coaching skills
Requires weekend work
Strong leadership skills
SALARY INFORMATION:
This position earns commission in addition to base pay. Successful
candidates in this role are expected to earn $60,000 to $70,000 +
commission. The commission can range from a target goal of $50,000
annually to $100,000 annually. Base pay is based on several factors
including but not limited to work experience, education, geographic
location, certifications, etc. Your recruiter can share more about
the specific compensation package for your preferred role during
the hiring process. In addition to your pay, Andersen Corporation
currently offers benefits such as comprehensive health benefits,
401k contribution, paid time off, 8 paid standard holidays, plus 2
floating holidays, a robust employee Wellbeing program, as well as
profit sharing (all benefits are subject to eligibility
requirements).
CULTURE AND BENEFITS:
"Be Orange. Be You" is how we express our belief that by embracing
our differences and empowering you, we'll be a stronger team able
to accomplish what otherwise wouldn't be possible. This Orange
spirit has helped us become the #1 innovative window and door
brand* and the one homeowners love the most.** It's also why we're
committed to supporting you to approach each day with a bright
outlook.
Benefits include, and are not limited to:
Medical/Dental/Vision/Life Insurance
Health Savings Account contributions
Paid holidays plus PTO
401(k) plan & contributions
Professional development and tuition reimbursement
opportunities
Charity contributions
Nationwide career opportunities
We look forward to seeing how your unique skills, background and
experiences will inspire our team and help us continue to be the
leader we are today.
* 2020 Andersen brand surveys of U.S. contractors, builders &
architects
** 2020 Andersen Brand Survey of U.S. homeowners
PHYSICAL REQUIREMENTS SUMMARY:
Ability to walk up to 3 miles a day.
In 2023, Andersen has set a profit-sharing target of $4,000 per
eligible employee, prorated as appropriate. Profit sharing will be
paid out in quarterly installments to provide eligible employees
with payments throughout the year, with payment amounts tied to
quarterly operating profit performance.
Andersen is an equal opportunity employer and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity
or expression, pregnancy, age, disability, marital status, national
origin, citizenship, genetic information, protected veteran status,
or any other characteristic protected by law.
Keywords: Renewal by Andersen, Dearborn , Direct Marketing Manager; Requisition #4044, Advertising , Wixom, Michigan
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