Media Operations Analyst

Company: JRD Systems
Location: Dearborn
Posted on: March 14, 2023

Job Description:

Job Description: The Specialist, Media Operations will support data-driven media and optimization for Dealers, ensuring the accuracy and effectiveness of their online media campaigns. The Specialist will work closely with internal teams and vendor partners to enhance the advertising media program, Advantage. This program is deeply rooted in digital capabilities and data management. This person will need to be forward-thinking, as we continue to evolve immersive digital, automated, cross-channel solutions. Essential Job Functions: Support day-to-day processes, coordination, and execution of assigned projects. Work within ad serving platforms to manage digital media campaigns. Troubleshoot all online advertising technical issues and questions that affect tracking, implementation, or reporting. Provide URL parameter requirements to partners for proper web analytics measurement. Work with internal teams to create/coordinate content to be used for marketing, executive meetings, presentations, or training. Assist with multiple projects, working with teams to resolve issues and identify areas of concern or opportunity. Contribute to and/or develop presentations related to assigned project area of focus. Support development of program or project updates as needed. Identify and understand emerging technologies, if applicable for assigned projects. Stay up-to-date on reporting, data or metrics for assigned projects and provide insight and recommendations. Other Responsibilities: Abide by the policies, procedures, and Code of Conduct of the company. Handle personal information ("PI") that pertains to any individual (e.g., leads, dealers, employees, job applicants, etc.) in accordance with the Privacy Policy and public facing privacy statements on managed websites. Complete any required training. Promptly report any known or suspected loss, theft or unauthorized disclosure or use of PI to the General Counsel/Chief Compliance Officer or Chief Information Officer. Adhere to the company's compliance program. Safeguard the company's intellectual property, information, and assets. Other duties as assigned. Minimum Qualifications and Job Requirements: Digital Marketing experience (2+ years). Experience working within a digital trafficking/Media Ops role (2+ years). Ad/Media operations experience required Project coordination experience delivering on customer business needs (2+ years). Experience with automotive projects is a plus. Skills, Knowledge, and Abilities Knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, etc.). Ability to respond quickly and efficiently to requests. Analytical in nature with a passion for using data to identify opportunities for growth. Do not change below SKAs Proactively problem-solve and multitask while maintaining composure and attention to detail. Follow-through mindset to uphold a 'close the loop' culture. A positive approach to serving customers and providing exceptional customer service. Ability to demonstrate good judgment, high ethics and project a professional image. Ability to work independently and as a collaborative team member with a positive 'can do' attitude. The drive to identify and seize opportunities for continuous improvement as business needs change.

Keywords: JRD Systems, Dearborn , Media Operations Analyst, Advertising , Dearborn, Michigan