Digital Media Planner
Company: Beaumont Health
Location: Dearborn
Posted on: May 9, 2022
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Job Description:
Digital Media Planner Responsibilities Develop and execute
awareness and performance-based campaigns. Heavy programmatic and
DSP buying. Responsible for managing digital campaign setup that
includes ad serving, traffic and tracking implementation Execute
and optimize programmatic, display, native, OLV, and CTV/OTT Review
and evaluate proposals from media partners Produce, analyze and
track key performance indicators and develop initiatives to
increase customer conversion rate and cost per acquisition
Responsible for implementation and stewardship of brand-safety best
practices, along with content guidelines as defined by the client
Manage and be accountable for budgets with the team; create reports
and client billing Build campaign performance reporting inclusive
of aggregating information from third-party servers and site direct
reporting Requirements 2+ years of experience in digital
mediaexperience with performance/conversion-focused campaigns is a
plus Must know and use Google Campaign Manager (GCM/DCM) as an ad
server and brand-safety vendors (e.g., MOAT, IAS) Must be able to
execute programmatic campaigns through DSP; experience with The
Trade Desk is a plus; experience working with DMP is strongly
preferred Agency or client-facing experience a plus Experience
working with and testing a variety of media partners simultaneously
Strong analytical skills; ability to review campaign results daily
and, based on these results, make quick decisions on optimizations
to achieve goals Experience supervising and training other
employees Demonstrated proficiency with Microsoft Excel,
PowerPoint, and Word applications Experience using Google Analytics
or similar analytics platforms for reporting Excellent written,
verbal communication, and presentation skills Enthusiastic team
player with an anything is possible attitudeby Jobble
Keywords: Beaumont Health, Dearborn , Digital Media Planner, Advertising , Dearborn, Michigan
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