Digital Media Planner

Company: Beaumont Health
Location: Dearborn
Posted on: May 9, 2022

Job Description:

Digital Media Planner Responsibilities Develop and execute awareness and performance-based campaigns. Heavy programmatic and DSP buying. Responsible for managing digital campaign setup that includes ad serving, traffic and tracking implementation Execute and optimize programmatic, display, native, OLV, and CTV/OTT Review and evaluate proposals from media partners Produce, analyze and track key performance indicators and develop initiatives to increase customer conversion rate and cost per acquisition Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client Manage and be accountable for budgets with the team; create reports and client billing Build campaign performance reporting inclusive of aggregating information from third-party servers and site direct reporting Requirements 2+ years of experience in digital mediaexperience with performance/conversion-focused campaigns is a plus Must know and use Google Campaign Manager (GCM/DCM) as an ad server and brand-safety vendors (e.g., MOAT, IAS) Must be able to execute programmatic campaigns through DSP; experience with The Trade Desk is a plus; experience working with DMP is strongly preferred Agency or client-facing experience a plus Experience working with and testing a variety of media partners simultaneously Strong analytical skills; ability to review campaign results daily and, based on these results, make quick decisions on optimizations to achieve goals Experience supervising and training other employees Demonstrated proficiency with Microsoft Excel, PowerPoint, and Word applications Experience using Google Analytics or similar analytics platforms for reporting Excellent written, verbal communication, and presentation skills Enthusiastic team player with an anything is possible attitudeby Jobble

Keywords: Beaumont Health, Dearborn , Digital Media Planner, Advertising , Dearborn, Michigan