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Product Marketing - Digital Performance - Senior Associate - Detroit

Company: PwC
Location: Dearborn
Posted on: November 22, 2021

Job Description:

b"A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist xe2x80x93 Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwCxe2x80x99s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.nTo really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.nAs a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:n Use feedback and reflection to develop self awareness, personal strengths and address development areas.n Delegate to others to provide stretch opportunities, coaching them to deliver results.n Demonstrate critical thinking and the ability to bring order to unstructured problems.n Use a broad range of tools and techniques to extract insights from current industry or sector trends.n Review your work and that of others for quality, accuracy and relevance.n Know how and when to use tools available for a given situation and can explain the reasons for this choice.n Seek and embrace opportunities which give exposure to different situations, environments and perspectives.n Use straightforward communication, in a structured way, when influencing and connecting with others.n Able to read situations and modify behavior to build quality relationships.n Uphold the firm's code of ethics and business conduct.nAs a member of the marketing team, you'll help us define new categories of value and introduce our products to our clients and greenfield market opportunities in support of one of PwCxe2x80x99s most important strategic initiatives. To do this, you'll be counted on to work cross-functionally across design, comms, sales, product and more. You're a strategic thinker and a doer. Youxe2x80x99ll be working closely with partner Product Owners, so executive presence and stakeholder management will be important.nJob Requirements and Preferences:nBasic Qualifications:nMinimum Degree Required:nHigh School DiplomanMinimum Years of Experience:n2 year(s)nPreferred Qualifications:nDegree Preferred:nBachelor DegreenPreferred Fields of Study:nMarketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and RhetoricnPreferred Knowledge/Skills:nDemonstrates thorough abilities and/or a proven record of success leading efforts in a B2B technology digital performance role, emphasizing the following areas:n Executing the overall planning, creation, implementation, coordination and success of digital marketing campaign promotions;n Monitoring, tracking, analyzing and investigating campaign performance to assess trends and recommend areas for improvement;n Synthesizing campaign performance and customer needs into easy-to-understand messages, value propositions and revenue-driving go-to-market strategies;n Executing paid digital marketing campaigns across platforms in order to drive new user acquisition growth, increase customer retention and revenue;n Developing ideas for customized campaigns based on target segmentation;n Testing ads across devices to establish industry leading branding and user experience;n Testing ad messaging across segments and reporting on engagement;n Conducting A/B testing around messaging, landing pages, and offers and reporting on results;n Communicating and resolving potential issues in advance of campaign launch dates in order to establish all deadlines are met;n Generating weekly and monthly reporting for all major metrics, including goals, revenue and other initiatives;n Participating in broader marketing meetings and strategy sessions;n Continuously developing knowledge of digital industry leading practices;n Maintaining knowledge of the social landscape and upcoming digital trends;n Utilizing data visualization software such as Tableau and Bower PI and advertising and reporting platforms such as Facebook Ads Manager, Google Ads, Google Analytics, Salesforce, and Eloqua; and,n Working across software applications such as Google Suite, Microsoft Office, SQL, HTML, Photoshop and a mix of online marketing ecosystems, including mobile and social.nFor positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsseniorassociate [https://pwc.to/coloradoifsseniorassociate].nAll qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.nPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy [https://pwc.to/H-1B-Lottery-Policy]nFor positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.n261925nPlease note that, at this time, to be in-person at a PwC office, client location or PwC-sponsored events, you must be fully vaccinated against COVID-19.nLI-Remote"

Keywords: PwC, Dearborn , Product Marketing - Digital Performance - Senior Associate - Detroit, Advertising , Dearborn, Michigan

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